
Case study: how Duolingo gets you back every day
Duolingo's streak design: the A/B tests, the results, the psychology behind it and where it goes too far. What your business can learn, even without an app.
[ ds-ux ] [ ux / ui & web design ]
I help startups and businesses turn complex ideas into intuitive digital products. I combine UX research, aesthetics and front-end development to build websites that convert.
TO IDEAS
I’m Daniele, a UX/UI Designer specialised in prototyping – Design Thinking – interface design .
I approach user experience by combining analysis, research and a strong focus on visual and empathetic communication .
To me, designing means observing – listening – constantly improving .
A solid grounding in intercultural and linguistic communication: years spent engaging with languages, cultures and ways of thinking far from my own. A path that sharpened my empathy and my ability to listen to and understand very different needs, the same attitude I bring to every project today, when I put myself in the shoes of the people who will actually use a digital product.
The step from theory to practice: user research, prototyping and experience evaluation methods, applied to real digital products. This is where I learned to turn observations and data into concrete design decisions, to test ideas before building them and to measure whether they really work for the people who use them.
These are some of the projects I have followed from start to finish, from strategy and design all the way to code, with a cross-disciplinary approach that lets me understand and shape every stage of the process .
METHOD
Are you tired of the same old prefab websites, lacking any personality and made with AI?
Before I start, I always listen to the client and truly understand the needs of the end user.
Then I build, checking at every step that what I have designed holds up in real use.
Finally I test and go online, always staying available for whatever you need.
“Daniele took on the website for my work as a kinesiologist and nutritionist and did an outstanding job in a short time, taking all my requests into account. Highly recommended for web design work.”
“Daniele is a serious, highly skilled professional. He built my website paying meticulous attention to all my requests, both aesthetic and functional. He is a very experienced web designer and gave me the right advice to bring what I had in mind to life. A wonderful person and an excellent professional, I couldn’t have found anyone better. Highly recommended!”
“Daniele offered to build the website for my tattoo studio, and his enthusiasm gave me the push I needed to take this step. We worked on a few ideas together and he brought everything to life brilliantly. I’m very happy with the result, and he’s a truly lovely person.”
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Show moreThoughts, case studies and tips on UX/UI design, development and the digital world. Discover my creative process.
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Based in Cagliari, Sardinia, but ready to work all over the world !